From Hose to Haute
While one must never discount the importance and dynamic appeal of a fireman [see also: totally hot], we forget the other unsung hero in this scenario…the hose! These guys serve a serious purpose, deployed in active duty for over 25 years…saving lives along with their human counterparts. They do so much but after they run out of steam, what happens? Sad to say they are discarded and sent to landfill…not much of a thank you really…that was until sustainable British accessory designers Elvis and Kresse came along. After a chance meeting, they fell in love with the story of the decommissioned British fire hoses and decided to do something stylish in their honor.
‘We dream of a time without landfill, when everything is recycled or composted. Between now and then we know there are far too many incredible materials that will either languish under ground or suffer the indignity of incineration; when that happens we lose, we lose quality, narrative, and the opportunity to do something great. So we intercede, choosing story laden materials of incredible character, and do everything we can to ensure their second life is as long as possible’.
Let’s talk about how cool this bag is, a great pop of color set amongst my vintage army and thrift finds, carring with it a wonderful style story of survival. Plus its totally waterproof, just wipes clean should you get it dirty and is lined with reclaimed parachute. 100% sustainable. I truly believe in finding beauty in the discarded and this item has certainly gone from hose to haute!
So far the designers have rescued over 200 tonnes of hose from landfill.
Fashion Hound hearts Elvis and Kresse
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Thanks to Arrnott Olssen from Rogue Homme for the pics x